From reszatonline
She realizes that virtually all of her customers are
unemployed alcoholics and, as such, can no longer afford to patronize her bar.
To solve this problem, she comes up with a new
marketing plan that allows her customers to drink now, but pay later.
Helga keeps track of the drinks consumed on a ledger
(thereby granting the customers’ loans).
Word gets around about Helga’s “drink now, pay later”
marketing strategy and, as a result, increasing numbers of customers flood into
Helga’s bar. Soon she has the largest sales volume for any bar in town.
By providing her customers freedom from immediate
payment demands, Helga gets no resistance when, at regular intervals, she
substantially increases her prices for wine and beer, the most consumed
beverages. Consequently, Helga’s gross sales volume increases massively.
A young and dynamic vice-president at the local bank recognizes that these customer debts constitute valuable future assets and increases Helga’s borrowing limit.
He sees no reason for any undue concern, since he has
the debts of the unemployed alcoholics as collateral!!!
At the bank’s corporate headquarters, expert traders
figure a way to make huge commissions, and transform these customer loans into
DRINKBONDS.These “securities” then are bundled and traded on international
securities markets.
Naive investors don’t really understand that the
securities being sold to them as “AA” “Secured Bonds” really are debts of
unemployed alcoholics.
Nevertheless, the bond prices continuously climb!!!,
and the securities soon become the hottest-selling items for some of the
nation’s leading brokerage houses.
One day, even though the bond prices still are
climbing, a risk manager at the original local bank decides that the time has
come to demand payment on the debts incurred by the drinkers at Helga’s bar.
He so informs Helga.
Helga then demands payment from her alcoholic patrons,
but being unemployed alcoholics they cannot pay back their drinking debts.
Since Helga cannot fulfil her loan obligations she is
forced into bankruptcy.
The bar closes and Helga’s 11 employees lose their
jobs.
Overnight, DRINKBOND prices drop by 90%. The collapsed
bond asset value destroys the bank’s liquidity and prevents it from issuing new
loans, thus freezing credit and economic activity in the community.
The suppliers of Helga’s bar had granted her generous
payment extensions and had invested their firms’ pension funds in the BOND
securities. They find they are now faced with having to write off her bad debt
and with losing over 90% of the presumed value of the bonds.
Her wine supplier also claims bankruptcy, closing the
doors on a family business that had endured for three generations, her beer
supplier is taken over by a competitor, who immediately closes the local plant
and lays off 150 workers. Fortunately though, the bank, the brokerage houses
and their respective executives are saved and bailed out by a multibillion
dollar no-strings attached cash infusion from the government.
The funds required for this bailout are obtained by
new taxes levied on employed, middle-class, non-drinkers who have never been in
Helga’s bar.
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