Barack Obama has returned to the White House following one of the most acrimonious, negative and ideas-free campaigns in living memoryby Sean Collins
The polls before the US
presidential election showed a tight contest, with Barack Obama edging out Mitt
Romney. And that is what happened, more or less. The nationwide vote tally was
very close, with Obama ahead by 50 per cent to 48 per cent as we go to press.
But under America’s electoral-college system, Obama won handily, currently
holding 303 votes to Romney’s 206 votes, with Florida’s 29 votes looking like
they, too, might go to Obama.
This Obama victory was rather
different to his win in 2008, and not only because Obama won by a much narrower
margin. Turnout was down from 2008, although it held up more than some had
expected. More importantly, the level of enthusiasm was significantly lower. In
2008, you could feel the excitement; this year voters went about their business
in a low-key way.
You could say that it was
inevitable that the turnout and passion would be lower, given that the novelty
of electing the first black president was no longer a factor. But the drop-off
had more to do with the character of the campaign. In 2008, Obama offered the
promise of moving beyond the old politics of petty divisions and rancor, and he
spoke in transcendent terms of ‘hope’ and ‘change’. People were genuinely
inspired – not just because Obama was black, but because he seemed to present a
way forward. In 2012, that message vanished. Where once Obama spoke of
‘transforming’ the future, he now spent most of his time attacking his
opponent, occasionally defended his record, and said very little about what he
would do if elected.
Indeed, the election put to an
end one of the most acrimonious, negative and ideas-free campaigns in living
memory. The most striking thing was how the attacks were so personal in nature.
Obama’s campaign was most guilty in this regard, spending the entire campaign
attacking Romney’s character: depicting him as a ‘vulture’ capitalist, and
suggesting he was unethical and unpatriotic. In response, Romney himself mostly
held back from retaliating, but his surrogates suggested that Obama’s failings
as president had to do with his aloof, unenergetic or vindictive nature.