Earlier this
month, Jan Kees Vis, the global director for sustainable sourcing development
at Unilever, told the CropWorld
2012 conference in London that food was too cheap encouraging waste. ‘Places that
offer food for lunch – chilled, day-fresh [food] – have made incredible growth,
but the result is a lot of food is wasted’, he said. ‘A big factor in why we
waste so much food is that food has become too cheap. If it weren’t, we
wouldn’t waste so much of it.’
On Monday, a report on the Guardian website suggested that
Britain is in ‘nutrition recession’. The article begins: ‘Austerity Britain is
experiencing a nutritional recession, with rising food prices and shrinking
incomes driving up consumption of fatty foods, reducing the amount of fruit and
vegetables we buy, and condeming [sic] people on the lowest incomes to an
increasingly unhealthy diet.’ A related article about a
fairly typical couple in Bristol, Nicola and Tony, illustrated the point. The
couple have two sons but have just £40 per week to spend on food for the
family, despite the fact that they both work.