Why Millennials are headed to the Suburbs
One supposed trend, much celebrated in the media, is that younger people
are moving back to the city, and plan to stay there for the rest of their
lives. Retirees are reportedly following suit.
Urban
theorists such as Peter Katz have maintained that millennials (the generation
born after 1983) show little interest in “returning to the cul-de-sacs of their
teenage years.” Manhattanite Leigh Gallagher, author of the dismally
predictable book The Death of Suburbs, asserts
with certitude that “millennials hate the suburbs” and prefer more
eco-friendly, singleton-dominated urban environments.
Green
activists hope this parting of the ways between the new generation and the
preferences of their parents will prove permanent. The environmental magazine Grist even envisions “a hero generation” that will escape the material trap of
suburban living and work that engulfed their parents.
Less
idealistic types, notably on Wall Street, see profit in this new order, hoping
to capitalize on what Morgan Stanley’s Oliver Chang dubs a “rentership society”; in this scenario millennials remain
serfs paying rent permanently to the investor class.
But a close
look at migration data reveals that the reality is much more complex. The
millennial “flight” from suburbia has not only been vastly overexaggerated, it
fails to deal with what may best be seen as differences in preferences
correlated with life stages.
We can tell
this because we can follow the first group of millennials who are now entering
their 30s, and it turns out that they are beginning, like preceding
generations, to move to the suburbs.
We asked
demographer Wendell Cox to
crunch the latest demographic data for us to determine where people have moved
by age cohort from 2007 to 2012. The data reveals the obvious: People do not
maintain the same preferences all their lives; their needs change as they get
older, have children and, finally, retire. Each stage leads them toward
somewhat different geographies.