By Stephen Gross
Have you ever wondered who regulates the Universal
Product Code (UPC) and barcode industry? Probably not. Because of its
complexity, there must be a central authority that administers these product
identification numbers and the zebra-looking line segments on almost every
product sold around the world. Even products imported from tiny villages in
tiny countries have these identifying codes on them. There must be an
international authority that determines all of this for those producers, right?
Wrong.
But wait. Wasn’t there a
congressional hearing or presidential panel some years back that concluded it
was in the consumer’s best interest for businesses to come up with a system to
manage the inventory of almost every product sold? No!
Think for a moment about all
the items we see in grocery stores. There are thousands of them, all with their
own identification numbers and barcodes. Somehow, when we bring our baskets up
to the register and the products are swiped across the scanner, the system not
only identifies our products and their prices but also provides merchants with
inventory information. With some large retailers and superstores, inventory
information can also be sent directly to a supplier. Barcode technology also
gives sellers a reliable mechanism to reduce product and revenue loss by more
closely tracking inventory. This little innovation, which we consumers now take
for granted, has enabled merchants to achieve greater efficiency—that is, lower
costs. That in turn benefits the public through lower prices because when
producers reduce their costs, competition transfers the gain to consumers.